PACIS 2025

Paper-a-Thon Group Presenters

Group 1

Paper Title: From Frustration to Installation: Rethinking Failure in Playable Advertising
Members: Yulia Lunina, Hamed Al Ghafri, Yini Zhang
Mentors: Fiona NAH, SIA Choon Ling, Chuan Hoo TAN

Group 2

Title: Designing Empathic Health Chatbots for Emotional Wellbeing: A Mixed-Methods Study in Real-Life Contexts
Team member: Chenlu OUYANG, Farkhondeh Hassandoust, YanYan Zhang, Yuejie WANG, Xinxin Liu.
Mentors: Professor Juliana Sutanto and Professor David Phang

Group 3

Title: The Algorithmic Persuader: Investigating AI-Generated Content’s Influence on Purchase Intention
Members: Fenfen Zhu, Xiaofang lei, Nurulhuda Binti Ismail, and Shujun Xie
Mentors: Cynthia Beath and Carmen Leong